Business networking is the key to success, as well as word of mouth referrals
We realized that people generally “don’t know, what they don’t know”. Have you noticed that in your particular field? We all think that we know about a subject or industry until we actually take the time out to learn about it, and we find out, that it is never what we think it is!
We found that this is very true when it comes to networking. People generally think that they know what they are doing and why they are at an event without really understanding what good networking practices are all about. So, consequently, they don’t get the results they were looking to gain.
We believe there is a formula that will support anyone wishing to network their business to success. One of the main reasons for networking is to gain "referrals", but to do this, a good networking relationship must be developed. This doesn’t happen without you, the business owner taking action.
We know action is a key element to success. Do you take action in your networking? Do you know what type of clients you are looking for? Who are your prospects? Business owners need to know and understand their niche market to know where and when to network.